External brand and leadership brand. How well do yours mesh?
There seems to be a disconnect between the public experience of the Olympic Games and the IOC’s jealous guarding of their symbols. It is similar to what we commonly see when there is a misalignment between the external brand of an organisation and the prevalent ‘leadership brand’ inside it. Organisations with a strong and resilient connection between external brand and the customer experience achieve this through their approach the development of leaders who have a strong brand themselves.